We’re thrilled to share that our strong start to 2026 has continued, with a series of new international clients coming on board over the past few months.

We’re excited to see our brand going in Europe and further afield. BC SoftWear has always aspired to set the benchmark for luxury linens in the world’s finest hotels and spas. Over the past year, we’ve worked tirelessly towards that ambition and, as the new year comes to the halfway point, we are delighted to unveil a host of new partnerships

Expanding across Europe

In Europe, we welcome Na Praia in Comporta, Portugal, a nature-driven hotel nestled in the dunes, between the Atlantic Ocean and the Sado Estuary Nature Reserve.

We’ll also feature in the new Mandarin Oriental Punta Negra in Mallorca, scheduled to open in spring 2026, and St Regis in District V, Budapest, expected to open its doors in June, plus Hard Rock, Malta.

Lastly, BC SoftWear is proud to work with the new Corinthia Rome, in the former Bank of Italy on Piazza del Parlamento – Corinthia Hotels’ first property in Italy.

“We strive to partner with the industry’s leading names, aiming to be the preferred provider of luxury textiles for the global spa and hospitality industries,” says Sam Cooke, director at BC SoftWear. “It’s our pleasure to collaborate with renowned brands like Mandarin Oriental and St Regis.”

Strong momentum in the Middle East

In the rapidly growing Middle Eastern market, BC SoftWear has enjoyed a remarkable start to the year, welcoming new hotels and spas to its portfolio.

“The AMAALA holistic wellness destination by Red Sea Global will be a huge talking point as it begins to open properties during 2026, and we are excited to feature at The Ritz-Carlton, AMAALA in Triple Bay,” says Cooke.

“We are also partnering with Atheel KAFD Hotel in Riyadh, Saudi Arabia and Qatar Airways, in their Qspa / Vitality Wellness & Fitness Centre at Hamad International Airport at Doha Airport. We’re pushing BC SoftWear’s boundaries and expanding the business into Europe and beyond, more than ever before.”

Want to see how we can help elevate your spa or hotel?
Explore our hospitality page, or get in touch to speak with our expert team about tailored textile packages, embroidery options and sustainable performance ranges.