Already the towels, linens and robes company of choice for many of the world’s most prestigious spas, BC SoftWear has added a raft of new high-end properties to its client list in the final quarter of the year. 

The brand is growing internationally in America, with Corinthia New York and The Twenty Two New York both joining as new customers. The Corinthia Brussels and Corinthia Bucharest have also recently become part of the BC SoftWear family.  

In Saudi Arabia, both Luxury Collection Sindalah Island and Autograph Collection Sindalah Island are now receiving shipments, as is Ritz Carlton Rabat in Morocco. 

Sam Cooke, director at BC SoftWear, says: “I’m thrilled to announce a series of new international partnerships. We’re proud to be working with the very best in the business to provide spa and hotel guests with the luxury experience they deserve. Each of these new partners have opted for something a little different. Many properties are being bolder with their colour choices and opting for intricately stitched motifs or bespoke embroidered labels to ensure they create a lasting memory for guests.” 

Ballynahinch Castle, Ireland 

Closer to home, BC SoftWear has seen a sharp increase in monthly sales over the last 14 months, with new partnerships in Ireland with Aghadoe Heights, Ballynahinch Castle, Dingle Skellig, Dunboyne Castle, Wineport Lodge and Tullfarris Hotel and Spa. 

In England, new clients include Sea Containers and One Hundred Shoreditch, both part of Lore Group in London. Also in London, the spas at W London and Park Hyatt London River Thames are now customers. 

“We’re also delighted to now be working with Mandarin Oriental Hyde Park London as well as all of the properties in the Hand Picked Hotels portfolio,” adds Cooke. “BC SoftWear is increasingly becoming the go-to for high end hotels and spas; we’re proud to be selected to service their textile needs.”