For many hotel and spa guests, towels can be the first touch point they encounter at your facility, so it makes sense for that initial physical encounter to be the very best it can be.

“Whether it’s in the changing rooms at the spa, in the bathrooms near reception or in their hotel room, the first thing many guests actually touch during their visit is a towel,” says Barbara Cooke, BC SoftWear’s founder and CEO. “If that first encounter is soft, sumptuous and remarkable, you can’t fail to make a lasting impression. Committing to providing the finest quality towels for guests may seem incidental, but it’s a small detail that can create enduring value.”

Sumptuous Towels

BC SoftWear offers consistently excellent quality and superior long-lasting towels, which come out fluffier and fluffier after every wash. Our super thick, Sumptuous towels are crafted from the finest 650gsm cotton. A testament to luxury and durability, they offer exceptional quality and a plush feel that’s the embodiment of lavish comfort. The deep pile design not only enhances the softness but also ensures longevity, making them a splendid addition to any luxurious bathroom.

The Elegance towel range offers a slightly lighter alternative, crafted from 100% cotton at a plush 600gsm thickness, it's offers an equally luxurious soft and fluffy experience, even after repeated washes.

Elegance Towels

“If you’re looking to offer unparalleled luxury in your property, our Monaco Super Deluxe towelling collection is rated seven stars for its unmatched quality and elegance,” says Cooke. “Each towel is a plush 770gsm with a unique thick rope design woven into the header bar, for superior comfort. The Monaco Collection is chosen by the world's most discerning hotels and spas as the epitome of sophistication.

“We have already noticed a significant shift in the hotel and spa market in the past year, with a move towards selecting the highest quality towels, and also robes. Far from just a tick-box exercise, we’re seeing our customers opt for considerably more luxurious choices, that feel as good as they look.”