Sleep isn’t just a necessity anymore—it’s a luxury travellers are increasingly willing to invest in. According to a 2024 survey by the Global Wellness Institute (GWI) Sleep Initiative, two-thirds of hotel guests report sleeping worse while they’re away. Almost all (91%) of frequent travellers said they’d be willing to pay up to 10% more for sleep-enhancing rooms.

With demand for wellness-driven sleep features growing – 59% of travellers now actively seek out properties offering sleep-focused perks – leading hotels are looking for ways to meet demand head-on.

Introducing the Sleep Well Kit

To help hoteliers master the art of offering their guests a deep sleep, we have curated our new Sleep Well Kit. A thoughtful aid designed to enhance the guest experience through rest and relaxation, our Sleep Well Kit features:

• A SupremeSoft eye mask
• A SupremeSoft headband
• A comfy face mitt

“The new Sleep Well Kit offers a tactile moment of calm that aligns with the growing hospitality trend of prioritising in-room wellness for a better night’s sleep,” says Barbara Cooke, CEO and founder of BC SoftWear.

“As hoteliers increasingly shift their focus towards creating deeply restorative environments for their guests, this kit offers a simple and practical yet luxurious solution. Ideal as a turn-down gift, spa package add-on or bespoke branded room benefit, it reflects a hotel’s deeper commitment to guest comfort and holistic care.”

Sleep Well Kits come in BC SoftWear’s unique pebble colourway and can be created with your hotel’s bespoke branding. It’s the perfect tool for creating a restorative stay that guests will remember.

Order Your Sleep Well Kit Today

Contact the BC SoftWear team to place your order: 01628 642940 or enquiries@bcsoftwear.co.uk